Trends are always changing, and it doesn’t matter which niche or industry you belong to. If you are not keeping up with the trends – you will fall behind. Trends are the most important issue you can track in every industry – including eCommerce.

As we step into a new year – we certainly could not have known that the coronavirus would come along.  has given us all kinds of new eCommerce trends to follow. Now the question is, what are some of the top eCommerce trends for 2020 that we are going to see right now?

Gone are the days when Google used to be just a search engine. Now the company is also becoming an online marketplace.

If your brand isn’t super famous, most of your customers are going to come to your website through paid searches or organic traffic.

Therefore, in order to better put your products in front of your customers, you should optimize your website for Google Shopping.

Google Shopping is one of the powerful sales channels, and it can be a great SEO hack for online stores. Integrating its eCommerce platform with Google Shopping will create a product listing ad that will automatically top the SERPs on the Shopping tab. This feature can be very useful for eCommerce stores that sell niche products.

Even, according to a recent study, it is said that Google Shopping helps in increasing the sales by more than 17%.

Getting started with Google Shopping is also very easy, and you’ll need to visit the Google Merchant Center to sign up, and if your online store meets the advertising requirements. And then, you will be able to market your platform using that platform.

One of the best ways to get more sales for your product is through influencer marketing. Although influencer marketing is really nothing new and it has been in the top eCommerce trend for the past few years. Plus, it provides you with some great results.

However, if you don’t know about influencer marketing, then, in this case, you have to find a popular person in a specific place. And ask them to promote your product.

But the question is why does it work? Well, most customers want product recommendations from influencers. Also, a study states that 49% of customers are those who look to influencers when making product buying decisions.

Influencer marketing is huge business on Instagram, and Instagram is said to already have a $1.7 billion industry on Instagram. And you will often find celebrities promoting different products.

However, when it comes to product discovery, micro-influencers have a more significant impact than celebrities. So if you are going to use Instagram to promote your product, you should think about partnering with Instagram influencers in your niche.

3. Voice Search
You should also know that the volume of voice search will increase. According to forecasts by Loop Venture, it is said that 75% of US households will have a smart speaker by 2025. And people are highly dependent on voice assistants like Google Assistant and Amazon Alexa for everything.

And as in the future, more and more families start adopting voice assistant technology and get comfortable with it. They will use it for shopping.

So what can you do as an eCommerce owner? Well, you should optimize your eCommerce website for voice searches. Like find voice search based keywords and optimize your website using them, and you are good to go.

4. Mobile shopping is on the rise
The development of mobile commerce is also increasing rapidly. Over the years, the development of mobile shopping has been steadily increasing. And it is said that by 2021, 73 percent of eCommerce sales will be on mobile devices.

And optimizing the eCommerce experience for mobile customers can be a huge opportunity for business owners.

Customers nowadays don’t just shop online. But before they make any buying decision, they do a lot of research, browse different products and then make up their mind to buy something. And he is doing all these things through his smartphone.

Also, the number of smartphone users has increased significantly in the last few years. And the new generation prefers to do everything through their phones as compared to the old generation.

So if you are not optimizing your website for mobile devices, you are lagging behind. Even Google is giving importance to mobile over desktop. So if you are serious about SEO, optimizing your website for mobile is the best way.

One of the key issues with online buying is that the customer may not actually see the product before buying it. As a result, it was always a challenge to sell things like clothing, furniture and other accessories that users like to review before buying.

However, AR and VR are helping users solve this problem by allowing customers to try products virtually without touching them.

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