As more and more businesses move online, website security is gaining more and more traction. And this is not without reason as the incidents of cyber crime are increasing.
1 billion data records were broken in the first quarter of 2019.
In 2018 62 percent of businesses experienced phishing.
Hackers are now attacking 39 times every hour (that we know of), which is – 2,244 times a day.
The list goes on: Data security is now an essential necessity, not a luxury. To reinforce this, leaders like Google have begun to emphasize this, and reward websites that meet adequate standards.
Back in 2014 – Google announced that they would prioritize websites using ‘https’ instead of ‘HTTP’ for better SEO rankings to encourage data protection measures.
Why does web security affect SEO?
As they say, “Better safe than sorry.” And the world’s largest search engine Google has taken that proverb to heart.
To promote security precautions and discourage unsecured ones, Google announced that they will place a special emphasis on secure websites when it comes to SEO rankings. Websites that weren’t using ‘https’ displayed something like this each time a visitor visited:
After research on Back Pain Chair Lab and some other websites, we collect the results that about 67% of the websites were marked as unsafe. With the decline in SEO rankings, there has been a decline and significant drop in customer confidence for these websites.
This is where the security features you use become all the more important. In today’s world of competition no business can tolerate a drop in SEO ranking – there is just too much competition. But when these businesses upgrade the security on their websites, inevitably, they are not only increasing their rankings but also creating a barrier to deter cyber attacks: exactly what Google wants.
There are other ways where a lack of website security can be compromised which can affect SEO optimization:
Did you know that web-security directly affects SEO? This is because criminals can use your unsecured website to place malicious links and link you to places you don’t want to be.
This link building activity will help most search engines identify your website as spam – thereby undoing all your efforts. Even worse, you will be blacklisted, sometimes without knowing what is happening to you, and for how long.
Even after you have identified and resolved the problem, it takes months to regain your lost position – and business.
Imagine visiting a website and Google flagging “Not Secure” on the URL. Would you still like to visit the site? Maybe not. If it were me, I would be out in seconds. This is where the issue of trust comes in. Customers are not going to visit you until you gain their trust. They will simply take their business elsewhere – leaving you with extremely high bounce rates.
Even if you fix it, many people will still be dissatisfied no matter what happens. And the bad news is, 95% of people share negative experiences – which means your bad news will spread quickly.
3) crawling errors
The main job of the bot is to crawl the website for vulnerability scan, domain mining, data theft etc. Although the Google bot scans your website as well, it fails to scan websites using malicious bots due to the ever-increasing automated software attacks.
There has to be a limit on the server for repeating automated tasks using multiple bots. Without security measures, overloaded-automatic-tasks can become obstructed and will start restricting web traffic.
If the search console shows an odd 403 or 503 error, that means Google tried to crawl the error, but the server shows it labeled “Unavailable”.
4) SEO Spam
Hackers use the vulnerability to enter a website and hijack SEO receipts and insert their own hyperlinks and spam keywords into your top ranked pages. Hackers let you do all the hard work to get sites ahead of your competitors, but once you’ve got a spot in the search engines – they use their products for promotion.
SEO Spam is named, SEO Poisoning. Common victims are small business websites, NGOs and WP blogs. Be careful and watch — your site should always have better security systems in place to prevent such crimes.
What is HTTPS?
We all know that HTTPS stands for “Hypertext Transfer Protocol Secure”. When you use it for your website, end-to-end data encryption is ensured between the client-server and your website. The HTTPS designation protects you from data theft and data manipulation, among other things.